Jeremy Rocca, Digital Client Experience Design & Delivery

What do you do?

I am a digital transformation leader who works with medium and large organizations to build, scale, or evolve their digital practices and teams. I focus on strategy first, followed by executional excellence to deliver outcomes.

Area of expertise:

  • Building/Scaling Digital Practices
  • Data-driven Digital Marketing
  • Digital and Marketing technology sourcing/contracting/implementing
  • Digital and Agile Transformation
  • Digital Roadmaps/Client Experience Journeys
  • Digital Recruitment/Org Structure Design

How do you help organizations?

I work with organizations to advance their digital marketing and client experiences through the creation of digital channel strategies, marketing plans, product roadmaps and then leading teams responsible for implementing/enhancing the digital technology that enables and optimizes these experiences. I work with organizations to attract and retain digital talent that truly possesses the capabilities necessary for modern digital marketing, user experience, and technology delivery. I have achieved success in my career as being the bridge between marketing, design, and technology.

Top Experience/Previous Interim Placements:

Digital Leadership role at IGM Financial with accountability for building and scaling a digital organization from the ground up in a newly formed Toronto office (headquarters are in Winnipeg). This was a consistently high-stress environment with a large change profile each year and crossed Digital Marketing (SEM, SEO, Affiliate, Social), Digital Product (Website experience on Public and Secure Sites), Marketing Technology (CMS, Analytics, Personalization, Segmentation, Email), User Experience and Design as well as Front End Development.

Interim leadership role to build and scale a new agile enablement office, including recruitment of top talent, the development of the agile transformation roadmap and the resulting execution plan for 15+ agile teams at one of the largest Pension Funds in Canada. Charged with organization design and talent mapping of roles within the organization, as well as the development of change management plans, a role-based training curriculum, and measurement framework of team performance and maturity.

Other things you should know about me:

I have a deep passion for travel and for entertainment and stress relief, I haven’t met a tennis ball I didn’t want to run down, and I regularly create culinary delights for family and friends.

What other clients say about me:

“Jeremy has an innate ability to come into difficult environments and assess the playing field quickly and accurately while absorbing a mountain of information and distilling that down into actionable strategies and associated tactics/plans to address pain points and business challenges. He's highly focused on delivering results for the business by anchoring in customer-centric thought and will be extremely authentic and direct when tough conversations and decisions are needed to move forward.”

-Meredith Malloch, VP Marketing, Investment Planning Counsel

“Jeremy exhibits a unique level of understanding that can cross vision, strategy, all the way to helping his teams optimize tactically when he sees there’s an opportunity to develop his team. He truly believes in coaching and understanding his team and taking accountability for delivering on his commitments and delivering executional excellence. Jeremy is very well regarded in the space and a strong asset to any organization interested in a leader who can build and lead Digital transformations.”

-John Wiltshire, President & CEO, Canadian Marketing Association

Your superpower for managing through a crisis:

Continued focus on ruthless prioritization, maintaining calm, exhibiting resiliency in the face of change, and a commitment to people and authentic communication. All efforts during times of crisis are to limit the impact of change on the team’s ability to deliver business growth.

Web design agency - Liquid Light
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